CITGO Lubricants
“Measured” Print/Digital

With CITGO Lubricants, better is based in meticulous measurement, data collection and personalized service. And the CITGO reps take the time to assess every aspect of not just a client’s fleet, but their whole business. It’s a measured approach that leads to a better bottom line for the customer. This concept leads with bold typography with visual cues to measurement, personalization and good old hard work.

Additional credits:
Seth Gordon, Creative Director
Kia Namin, Writer