YORK
“Go To Extremes” Print Campaign
When the outside world is experiencing temperature extremes, keeping a home comfortable and livable is no easy task. It pushes equipment to the limit for days and weeks without relief. This campaign makes it clear that no matter how brutal the weather, YORK heating and cooling equipment is up to the task. Why? Because when it comes to testing its products, YORK never fails to go to extremes.
Additional credits:
Seth Gordon, Creative Director
Kia Namin, Writer